The Nike Co. Essay -- essays research papers

NIKE1.)Description of Nike.2.)Definition of Total Quality caution and how Nike implements it.3.)Definition of the Five Elements of Task Environment and how Nike. implements it.The company 1-A brief history of the ecesis2- Nikes goals 3- Nikes objectives 4-Markets5-SizeCompare theory with what we found Conclusion explanationBasketball players penury to be like Mike, but garment companies want to be like NIKE. NIKE is the worlds number one shoe company and controls more than than 40% of the athletic shoe market place. The company designs and sells shoes for just nigh each sport, including prowball, volleyball, cheerleading, and wrestling. Nike doesnt wholly sell athletic shoes, but a long variety of sporting goods and clothing they design, develop, and market high superior restless sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence. Their products are made for men, women, and children of al l ages. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in-store outlets in urban markets. NIKE sells its products to about 19,000 US accounts, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns about 36% of the firm. jibe QUALITY MANAGEMENT Total quality direction represents both a social revolution in the work place and a stringently effective approach to professionalism and success. Total quality management is a management system that is an integral part of an organizations strategy and is aimed at continually improving products and service quality so as to achieve high levels of customer satisfaction and build strong customer loyalty .In other words, the unbent Total Quality organization will eliminate all disceptation other than from other Total Quality giants. Many companies have benefited from an tension on TQM however, it does require a considerable amount of company grand commitment to be suc cessful . The customer doesnt know what is technically or organizationally feasible. So the key, challenge to a competitive organization, is to raise the expectations of the market place by providing goods and services at quality levels higher than those offered by the competition.We can now see that there are two track elements to Total Quality a business strategic element base o... ...V ads during professional and college sports events, prime-time programs, and late-night TV programs.The advertising and innovative marketing in the diligence should still leave it extremely competitive. The only problem that Nike worries about is customers neat less brand-loyal and buying cheaper athletic shoe brands. Nike is trying to make the level off that it is worth spending more money on better quality made shoe, than buying a cheap shoe that will only last a little while. One major area that brings measureless opportunities to Nike is the international market. In the United Sates, there are 4 mess for every pair of Nikes, France has 11, Japan has 50, China has 11,821, and Lebanon has 40 (reference from manager). Nike distributes to more than 40 branches in Lebanon and they have their own main branch situated in Mid-Beirut.Nike is by utmost the biggest organization in the shoe industry and far surpases its competetors in profits gained. Nike sells throught the world in more than 110 countries throught a span of six continents. It is known by most consumers as the plethoric power in the sports industry and is usually the athelets top choice when it comes to sports apparel.