Ben & Jerrys Ice Cream :: essays research papers

Ben & Jerrys Ice Cream was founded on the collective concept of linked prosperity, interrelating a three-part mission statement to focus their bon tons growth. Their mission statement, which covers their product, economic and social goals, foc mathematical functions both the leadership and the custody on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability.Throughout the tarradiddle of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people same and dislike well-nigh their frost work out. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local anesthetic populace by hosting a free summer movie festival, intercommunicate movies on the wall of their renovated gas station. In 1985, they introduced radical York Super wangle Chunk, a flavor suggested by a writer from New York City. Throughout the socio-economic classs, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities. Ben and Jerry launched their Cowmobile, a modified mobile home used to distribute free scoops of ice cream in a unique cross- countrified marketing drive. Unfortunately, the fomite burned to the ground outside Cleveland, but everyone escaped unharmed. Ben said it looked like the worlds largest baked Alaska. Undaunted they resurrected the idea the following year with Cow II, once again going cross country giving away free scoops. That same year, at the suggestion of both DeadHeads from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire. Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to throw a dairy premium totaling a half million dollars to competitiveness Vermont dairy farmers losses. This helped protect the family farmers who supplied the milk for Ben and Jerrys ice cream. The combination of levelheaded product and good marketing over the years has enabled Ben and Jerrys to step-up sales and maintain profitability year after year.