Integrating Multinational Firms Into International Economics Research Paper

Integrating Multinational Firms Into International Economics - Research Paper Example This led them to buying on more centralized basis. Multinational firm formulate global strategies and therefore they demand international standard from their suppliers. The vital way to make Global customer management a success is to amalgamate the program with the firm’s overall corporate strategy. Simply integrating domestic or regional account management into the program will not bring expected results (Wagner & Barkley, 2009). In this era of globalization, Global Customer Relationship Management is becoming very important and it can be achieved by proper and methodical application of activities of Customer Relationship Management by firms who have business in different countries or firms which have customers based in different countries (Montgomery and Yip, 2000; Ramaseshan, Bejou, Jain, Mason & Pancras, 2006). This article suggests a structure that can guide the managers to maintain better relationship with global customers. If Global Account Management is properly implem ented the companies can achieve customer satisfaction and improved performance in the context of profits and revenues. Implementation of Global Account Management can be quite expensive.